Thursday, September 23, 2010

What Makes A Good Video Music Award Show?

Mentioned last week was the idea of looking at past Video Music Awards (VMAs) to produce better VMAs in the future, MTV should look to bring in high ratings and satisfy their viewers.

This isn't an easy task, but by conducting a study, defining variables and measuring those variables...the end result would be to create a VMA that audiences love and remember!

In the case of the VMAs, we'll look at the concept of satisfaction since it's the feeling we want viewers to have when watching the MTV award show. What would satisfy viewers? I love good musical performances and comedy.

Since good musical performances and comedy is what satisfies me, we'll take a look at past award shows and measure the amount of times there was a good musical performance and measure the number of laughs I had throughout the show.

Luckily for us, MTV has an archive with the complete history of past Video Music Awards. We can easily look for the years with the best musical performances and the years with the best host, since they usually provide the laughs.

What made past award shows so great was how explicit, candid and shocking they were. Everyone remembers the year (2001) that Britney Spears performed "I'm a Slave For You" with a snake around her neck. How about the year 2003, when Chris Rock hosted providing great laughs throughout the show, he took jabs at celebrities during his opening act and is said to have the best VMA opening monologues since Eddie Murphy in 1985. (Check out Chris Rock's '03 opening here!)

Questions have arisen amongst viewers, if this year's host Chelsea Handler had written her own material or if MTV used their own writers for Handler's jokes. Chelsea Handler is most known for making fun of celebrities and saying what she thinks on her own talk show Chelsea Lately on E! Which is what viewers, including myself were looking forward to.

By looking through the VMA history over the past 26 years, we'll pick out the best parts to create a great award show, hopefully in time for next year.

What do you think would make for a better Video Music Award show for 2011?

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